The future of business creation

First came commodities, next goods, next services and then experiences. These are the words of Joseph Pine. Anyone interested in business creation need to understand the evolution of these forms of offering to the consumers. Now and in the future experiences will be the leading form of offering. This will be more relevant to the mid to upper segment of the market mainly in the major economies. To Understand this experience economy You need to read
The Experience Economy by Joseph Pine. This experience economy which is here with us and will dominate the future is explained in this book. You need to be a student in The School of Joseph Pine. click on this link to the school of Joseph Pine.