The future of business creation

First came commodities, next goods, next services and then experiences. These are the words of Joseph Pine. Anyone interested in business creation need to understand the evolution of these forms of offering to the consumers. Now and in the future experiences will be the leading form of offering. This will be more relevant to the mid to upper segment of the market mainly in the major economies. To Understand this experience economy You need to read
The Experience Economy by Joseph Pine. This experience economy which is here with us and will dominate the future is explained in this book. You need to be a student in The School of Joseph Pine. click on this link to the school of Joseph Pine.

How to create an epedemic

An epidemic is a phenomenon that spread very quickly. They come in different ways. When we think about an epidemic we usually envision something negative. like a disease of a virus of some sort. But there are idea epidermis, Obama Mania in 2008 was an epidemic. There are product epidemics. like the spread of the cellular phone in the past decade. In the tipping point Micheal Gladwell give us a good idea on how epidemics get started and he give some good insight on how you can start your own epidemic